Privacy policy

1. Who we are and scope

Folkmake (“we”, “our”, “us”) operates the website folkmake.com and related pages (the “Site”) to present and sell curated handmade and small-batch products. This Privacy Policy explains what personal information we collect, how we use it, how we share it, and the choices you have when you visit or use the Site, make a purchase, communicate with us, or interact with our content, features, tools, products, or services (collectively, the “Services”). If there is any conflict between this Privacy Policy and our Terms of Service regarding the collection, use, or disclosure of personal information, this Privacy Policy controls.

2. Information we collect

Depending on how you interact with the Services, we may collect the following categories of personal information:

  • Device and browsing information: IP address, browser and device type, operating system, language, referring and exit pages, timestamps, general location derived from IP, and identifiers set by cookies, pixels, tags, or similar technologies.
  • Order and account information: name, email address, phone number, billing and shipping addresses, items purchased, order notes or gift messages, account credentials or profile preferences.
  • Payment information: payment method, transaction amount, and status. Card and wallet details are processed by our payment processors; we do not store full card numbers.
  • Usage information: pages and products viewed, search queries, cart and wishlist activity, clicks and interactions.
  • Communications and user-generated content: messages you send to us (for example, support emails), product reviews, and any content you choose to submit.
  • Marketing preferences and inferences: your opt-in or opt-out choices and inferred interests based on interactions with the Services.

3. Sources of personal information

  • Directly from you when you browse, create an account, place an order, or contact us.
  • Automatically from your device and browser via cookies and similar technologies.
  • From service providers that operate portions of the Services on our behalf.
  • From advertising and analytics partners that help measure performance and improve relevance.

4. How we use personal information

We use personal information to:

  • Provide and operate the store: process orders and payments, arrange shipping and returns, manage accounts, and enable core features.
  • Support you: respond to inquiries, troubleshoot issues, and improve service quality.
  • Personalize and improve: remember your cart and preferences, recommend products, and analyze how the Services are used to refine content and navigation.
  • Marketing and advertising: send optional updates and offers (with consent where required) and show more relevant ads, including retargeting, frequency capping, and performance measurement.
  • Security and fraud prevention: detect, investigate, and prevent fraudulent or abusive activity and protect the integrity of the Services.
  • Compliance and recordkeeping: meet operational needs and applicable obligations.

5. Cookies and similar technologies

We use cookies, pixels, tags, and similar technologies to make the Services work and to understand performance. Common categories include:

  • Strictly necessary (checkout, authentication, security)
  • Performance and analytics (traffic, conversions, diagnostics)
  • Functionality (remember settings and preferences)
  • Advertising and retargeting (deliver and measure relevant ads, limit repeats)

You can control cookies in your browser settings. Disabling certain cookies may affect some features. You can also adjust ad personalization in your accounts on major platforms (for example, Google, Meta, TikTok, Pinterest) and in your device settings.

6. Advertising and analytics partners

We may work with ecommerce, analytics, and advertising partners to operate the Services and measure or improve marketing. These partners may use cookies or receive limited information to help us understand performance and deliver more relevant content. Where supported and required by law, we will honor the Global Privacy Control (GPC) signal as an opt-out for the browser or device sending it.

7. Relationship with Shopify

The Services are hosted by Shopify. Shopify collects and processes certain personal information to provide, secure, and improve the Services. Information you submit may be processed by Shopify and relevant third parties, which may be located outside your home country. We may also use Shopify features that support analytics and advertising. To learn more about how Shopify uses personal information and to exercise rights available through Shopify, visit:

8. How we share information

We share personal information with trusted service providers only as needed to operate the Services and fulfill your requests, including: ecommerce hosting and payment processing, shipping and fulfillment, customer support and communications, analytics and advertising, and fraud prevention and security. We may share information if required by law, to protect our rights or users, or in connection with a business transaction (for example, reorganization or transfer of assets).

9. Your choices and rights

  • Marketing communications: you can unsubscribe from promotional emails at any time using the link in our messages or by contacting us. We may still send non-promotional messages (for example, order confirmations).
  • Cookies and ads: manage cookies in your browser and adjust ad settings on major platforms and your device.
  • Access, correction, deletion, and portability: you may request access to personal information we hold about you, ask us to correct inaccuracies, request deletion where applicable, or request a copy.
  • Opt-out of targeted advertising “sale” or “sharing”: where applicable, you may opt out of personalized advertising uses. If your browser sends a valid Global Privacy Control (GPC) signal and local law requires recognition, we will treat that as an opt-out for that browser or device.

To exercise these choices, contact us using the details in Section 15. We may need to verify your identity before responding.

10. Retention

We retain personal information only as long as necessary for the purposes described in this policy, including fulfilling orders, maintaining records, resolving disputes, improving the Services, and meeting operational or legal requirements. When information is no longer needed, we delete or de-identify it.

11. Security

We use reasonable administrative, technical, and physical safeguards to help protect personal information. No method of transmission or storage is completely secure. Please use strong, unique passwords and keep your account details confidential.

12. Children

The Services are not directed to children. We do not knowingly collect personal information from individuals who are under the age required to consent to online services in their location. If you believe a child has provided personal information, contact us so we can delete it.

13. International transfers

Your information may be processed in countries that may have different data-protection rules than your home country. We take steps designed to ensure appropriate protection consistent with this policy.

14. Third-party sites and services

The Services may link to third-party websites or include integrations. Their practices are governed by their own policies. We are not responsible for the privacy or security of those sites or services.

15. Do Not Track and Global Privacy Control

Because there is no common industry standard for responding to Do Not Track (DNT) signals, the Services do not respond to DNT. Where supported and required by law, we honor the Global Privacy Control (GPC) signal as noted above.

16. Changes to this policy

We may update this Privacy Policy to reflect changes in our practices. The “Last updated” date at the top shows when this policy last changed. We will post updates on this page and, where required, provide additional notice.

17. Contact us

If you have questions about this Privacy Policy or wish to exercise your privacy choices, contact: info@folkmake.com